Welcome!
Thank you for choosing Tosi Media as your advertising partner. Below is your Getting Started Guide — review each step to set up your account, share your goals, and get your campaigns launched.
Required Before Launch
Onboarding Prerequisites
Join Slack
Slack will be our primary communication channel — chat with our team, follow ongoing ad campaign progress and timelines, and get quick access to all your relevant links and resources.
Already use Slack at your organization? Click here
If your organization already uses Slack, we can connect via Slack Connect — a shared channel that works across both of our Slack workspaces. We prefer this setup over joining your Slack directly, as it avoids us switching across multiple workspaces and allows our team to more quickly respond to your requests.
How to set up Slack ConnectGrant Access to Tosi Media
Add Tosi Media as a partner, follow the guide below.
How to Grant Partner AccessComplete Audience Intake & Campaign Brief
- Audience Intake — Complete within 48 hours of receiving this guide so our team can begin research right away.
- Campaign Brief — Share your offer, audience, budget, and goals for your first campaign.
Share Your Project Assets
Upload your assets to your private project drive folder — this is also where we'll share your weekly reports.
Navigate to your shared drive folderWhat do you need to add here?
- Ad images and videos
- Brand guides (if applicable)
- Email lists in CSV format — all customers
- Email lists in CSV format — buyer list
- Any relevant creative assets
Recommended ad specs
Schedule Kickoff Meeting
Schedule your kickoff meeting once steps 1–4 are complete.
Schedule Kickoff CallWhat's the agenda?
- Confirm objectives
- Review your offer
- Verify Meta Business Manager access
- Confirm tracking setup
Roadmap
What to Expect in the First 30 Days
Week 1–2
- Account setup
- Audience research
- Offer positioning refinement
- Conversion tracking verification
Week 3
- Campaign launch
- Structured creative and audience testing
Week 4 and Beyond
- Optimization based on statistically meaningful data
- Identification of winning creatives and audiences
- Scaling profitable combinations
You may see volatility early. This is normal. Testing is the most important phase of profitable advertising.
We do not scale based on emotion — we scale based on data.
Good to Know
Things to Know
Who We Are
We specialize in digital advertising for local and online businesses. Our approach is strategic, data-driven, and built for scalable growth. With over a decade of hands-on experience, we operate as a performance partner and strategic advisor — not just a media buyer. Our focus is building a predictable system for acquiring customers profitably.
Communication Guidelines
How We Communicate
- Primary communication: ClickUp Chat
- Business hours: Monday–Friday, 9am–4pm ET
- Wednesdays are reserved for deep work — no meetings except urgent matters
- Response time: within 1 business day, typically much faster
- We observe US federal holidays and give advance notice of any office closures
- New campaigns are not launched on Fridays, except pre-scheduled launches
What We Ask of You
- Provide timely feedback on creative and messaging
- Ensure landing pages and offers are conversion-ready
- Maintain strong follow-up for leads generated
- Communicate major business changes that affect campaigns
Want a recurring check-in? Strategy calls are optional and can be scheduled bi-monthly, monthly, or quarterly.
Meta Billing Process
- Meta bills your ad spend directly to the payment method on file inside your ad account.
- Meta bills in arrears — you may receive charges a few days after ads are paused or stopped. (Meta is moving some clients to monthly invoicing, depending on account size and other factors.)
- Tosi Media invoices separately for management fees. We do not have access to your credit card and do not handle ad spend billing.
Reporting
We monitor and optimize based on meaningful performance indicators, including:
Reports are delivered weekly to your shared project folder. When helpful, we include a short walkthrough video explaining what the data means and what actions we are taking.
Performance Mindset
Successful advertising requires clarity, patience, and disciplined testing. We approach every campaign with a focus on measurable outcomes and long-term scalability. While no one can guarantee specific results, we commit to strategic execution, transparent communication, and continuous optimization grounded in real data.